The older I get the less tolerant I am of pretenders, poseurs and masters of hype. Having been in this business for two decades, I’ve seen a lot of it. Because the truth isn’t impressive or sexy enough people claim…
You only have so much time in a day and therefore can only serve a defined number of clients. If you sell direct to consumer and don’t know who your clients are, that’s a different story. But service based, business to business companies have to decide whom they want to serve.
It’s a common frustration that a client has gotten so difficult to work with that the business owner wishes they had never engaged with them.